top of page
REACH4BETTER WEBSITE BANNER.png
MEMPHIS-BASED | SERVING GLOBALLY

When you reach the right RESOLUTION
you will get the desired RESULT
and enjoy the REWARD.

ABR FIRM

ABR FIRM is the premier Black family-owned and woman-led Leadership Development & Brand Management firm with global reach, empowering individuals, teams, and organizations to Reach for Better —  better resolutions, better results, and better rewards. With proven experience across corporate, nonprofit, ministry, and education sectors, we help organizations grow capacity, strengthen teams, sharpen strategy, and communicate clearly to create lasting impact.

 

Our business is built on purpose—not just profit.


Inspired by our parents who started a business to serve the Westwood community in Memphis, TN, we carry that same spirit of service forward. We are committed to developing the capabilities individuals, leaders, teams, and organizations need to achieve their goals. Our mission is rooted in building people, cultivating potential, and creating pathways to what we call "good success" where purpose, growth and impact align. 

​

We believe Everyone and Every Organization has the Capacity to Be Better

if they are willing to Reach for Better!

Family Team (1).png

Your Trusted Partner

ABR FIRM is your trusted partner in fostering exceptional team dynamics and nurturing transformational leadership through our professional development training, coaching and consulting services. We specialize in helping organizations and teams within organizations maximize their capacity and develop a cadence to innovate, excel, and drive transformative growth, ultimately leading to increased impact and long-term success.


1. Maximizing Your Capacity. We understand that each individual possesses unique strengths and capabilities. Our in-person and virtual trainings/workshops are crafted to unlock the full potential of leaders and their teams so they are positioned to not only meet strategic goals, but to achieve outstanding results.

2.
Teamwork and Productivity. Collaboration is the heart of any successful enterprise. ABR FIRM specializes in cultivating a culture of effective teamwork, where communication, trust, and synergy are the cornerstones of your organization's success. Our strategies are geared towards enhancing productivity, encouraging innovative thinking, and fostering a positive working environment.

3.
Transformational Leadership. Great leaders inspire transformation. Through our proprietary trainings and signature messages, 
leaders emerge equipped with practical tools to navigate complexity, build resilient teams, and drive meaningful results. They develop the essential skills to create trust-based environments, establish productive rhythms, communicate with clarity, and cultivate a culture where innovation thrives. These transformative experiences don't just change how leaders think—they fundamentally shift how organizations operate, turning potential into performance and challenges into opportunities for sustainable growth.

Our commitment is to provide customized solutions that align with your specific needs, goals and objectives. We're here to help you unlock the potential of your teams and leadership. Discover the difference that ABR FIRM can make for your organization's growth and success as they Reach For Better.

Speaking at Conference_edited.jpg

Our Services Are Effective & Transformative

“I've never had trouble speaking with my direct reports,

but now I feel more confident speaking up in meetings with senior management as well."
S. Jones, HR Director, Government Agency

​

“Engaging and empowering. I left with skills I could apply right away.”
M. Ross, Workforce Development Director, Nonprofit Professional

​

“It was great! Thank you so much. I left feeling more confident with public speaking.”
S. Warren, Manager, Nonprofit Professional

​

“I used what I learned immediately during the training. It made speaking in front of others much easier.”
Y. Touray, Manager, Nonprofit Professional

​

“I left the training with clarity and the confidence to use my voice and skills to help others become all they can be.”
A. Braden, Adult Education Professional, Nonprofit Agency

business consultation_edited.jpg

Ready to Reach For Better?
Connect with ABR Firm today to explore how we can support your leadership, capacity, and organizational success.

070A8745 F.jpeg

© 2025 Designed by ABR FIRM - A Division of RAYSAL ENTERPRISE

bottom of page